To allow students worldwide to decipher the world of Perfuming Arts according to traditional processes, with a focus on the use of naturals or materials of natural origin.
To educate and enthuse students in the Art of Perfumery, perfume heritage, aromas, scents and flavours.
To contribute to the establishment of a network of INDEPENDENT home-grown artist perfumers worldwide who will promote the use of local raw materials in their own countries so as to protect ecology at national and international level.
To help aspiring perfumers become Master Perfumers focusing on the Art and not on the chemistry of perfume-making and be sought after for their knowledge of the world of artistic scents and fragrances.
To become the leaders in online education for the art of perfumery.
To reacquaint people to the tradition of scents through the (re)discovery of the Essence of perfumery arts and cultures.