Perfumery Art - Module 5 Being a perfume artist in modern times
NUMBER OF HOURS: 50 hours (estimated)
For this lesson, you are given access to our eLibrary and your tutor will prepare a personalised guidance based on your personal project and objectives against a Marketing checklist which you will need to complete.
This course does not teach you Marketing and the tutors rather make use of their own experience that they put at your disposal to help you enter this very competitive industry.
You will be required to do a lot of personal research and you will be able to communicate with your tutor via email or phone for guidance. Note that even though we state this part takes 50 hours, branding and marketing in the perfumery industry are probably the most difficult and challenging aspects of this industry. In essence, the more clarity you have on what you want to do exactly, the more we can help and guide you to achieve your goals.
At the end of this lesson, you will be able to:
Use what you learnt to launch your own collection
Prepare a perfume project for marketing
Get acquainted with the procedures for your branding, marketing and design
Organise your budget and cost your products
Establish your distribution channels & market segment
Work by a client's brief
Assess and provide advice about perfume personalities
Apply the regulation and legislation course in practice
Define your mission statement and Unique Selling Point